A New EXPRESSION: CESC’s Updated Visual Identity

Youth soccer organization Columbus Express Soccer Club has launched an all-new visual identity and brand enhancement profile.  The rollout is planned for May 11, 2020 with updates taking place throughout 2020 and beyond.

The modernized Express badge, secondary logos, and word mark was created by Dylan Winters Design Company of Pittsburgh, Pennsylvania over the span of eight months.

“We are very excited to unveil the new version of the Columbus Express brand,” said Director of Coaching Ty Smith.  “Columbus holds design in high regard and we were mindful that we wanted a look that was style-conscious, original, and true to the origins of our club.  The designer did a great job creating a versatile logo that links our club’s history with a modern look.  We are very pleased with the result.”  

In addition to the redesigned logo, Columbus Express social media accounts will be getting updated under new names. Instagram and Twitter accounts will now be housed at twitter.com/ExpressSC1977 and instagram.com/ExpressSC1977.


Supporting Documents:

CESC Visual Guidelines 2020
Columbus Express – Logo 2020 Press Release
Columbus Express – Logo 2020 FAQ